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Research papers

Segmenting by consumer responses to a change in a marketing stimulus

This paper reports on a relatively new basis for segmenting market by elasticity of consumer response to a change in a marketing stimulus. Segmentation by elasticity seeks to analyse change in consumer responses to changes in price, deal or...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Henry Assael, A. Marvin Jr.
August 1, 1975
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Citation

Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmenting-by-consumer-responses-to-a-change-in-a-marketing-stimulus